Are you responsible for managing user generated content for the website of a news or media organisation in the UK or elsewhere? I’m currently doing some research on how various organisations, including the BBC, solicit, manage and use audience submissions. I’m NOT looking at online community (discussions over time, users becoming familiar with each other, etc) but at one off contributions of text messages, comments, reviews, digital photos, or cameraphone videos. More specifically I’m interested in knowing:
- what calls to action are being used
- how these calls to action influence audience behaviour
- what systems (both technical and editorial) are organisations using to manage the flood of content
- what the experience of contributing content is like for the audience
- how the wider audience (non-contributors) feel about audience submissions
- editorial and legal risks
My deadline is about a month away so I thought I’d post here to see if any cybersoc.com readers can provide insight, links to research or other advice. You can post a comment here or email me at work (since it’s a work project): robin.hamman at bbc.co.uk to get involved. :-)