video sites and the “democratisation of media”

Why is it that everytime there’s an article about video sharing site (eg. youtube), someone words drops “democratisation of media”:

From the get-go we’ve been big believers in the democratisation of original user-created content”, says Keith Richman from video site Break.com.

What’s so democratic about people watching home made films – and let’s face it, a lot of it gets watched exactly because it isn’t very good and the rest because it include scenes of scantily clad people – a website with US $11.5 million in backing from Sequoia Capital who also own just about everything else you’ve ever heard of?