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Dozens of magazines have set up profiles on myspace in an attempt to lure back the eyeballs of teenagers. I like the idea of extending the brand out to wherever audiences are, but is this going to work?
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Not surprisingly, these factors include transparency, lots of time and a company’s ability to engage in a dialogue with its customers. Another key factor is the blogger’s writing style who has to be at the same time entertaining and personal
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Public interest TV station C-SPAN and online media storage provider StreamLoad have announced that the two companies will collaborate on a new user submitted video site set to launch later this month and called ViewFinder.
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Derek Powazek who wrote “Design for Community” a few years ago is back with a discussion of why magazines need to open up to their communities of readers.
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The lawsuit was dismissed because under the Communications Deceny Act, Craigslist is seen as an “interactive computer service” and not a publisher of information. The judge did note that Craigslist does not have blanket immunity from legal liability f
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Buyers tag products and services, rate them, etc.
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Is there a way to calculate the return on investment from blogs? Two analysts at Forrester Research Inc.,
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Heather Armstrong chronicles her life as a disenchanted Mormon in Salt Lake City, her former career as a high-flying web designer in Los Angeles, her pregnancy and postpartum depression, and so on. A year ago, her blog started generating enough advertisin
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Blogs make companies more human, and act as a great recruiting tool…
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