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Some good examples of social media screw ups…
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"But like many social networks, it seems many people lose steam with the service. Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months “pre-Oprah”, retention rates were even lower: only 30% returned the next month. That’s good news, to some degree: retention rates have increased over time."
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Recently, Channel 4 announced the closure of its forums in a low-key message on their TV Show Blog site. Essentially, the forums had become too expensive to moderate, and following Channel 4 staff losses at the end of last year, other cut-backs are being made.