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It’s no longer about getting people to our websites and keeping them there. You should be thinking of ways to get your content off your website and distributed all over the social web.
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Bookmarking stuff as you go along costs little in terms of time or effort, yet few journalists are embracing the use of social bookmarking tools…
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"Almost all your contributors will have some kind of online footprint," Mark Jones, the global community editor of Reuters, told the participants of a blogging conference on Monday morning .
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"The question is how to make pay walls work for news organisations in a web world: currently 15.75 million links point to Guardian.co.uk; while Times, Telegraph and Mail get over 7 million each, figures from Patrick Altoft, director of search from agency Branded3, suggest. .."
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Hearing Hatts talk about the site, there's a real sense of balance between online and offline community building.