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"With social media continuing to increase in importance for online marketers, the problem arises of measuring both metric and sentiment results. While keeping a close eye on the volume of engagement is fairly important, it comes second to understanding what users are saying about your brand or products…"
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"I caught up with Steve Bowbrick at the BBC a few weeks ago to have a chat about something I’d seen him doing on a site called Common Platform – describing himself as “blogger in residence” at the BBC looking at the theme of openness in that august institution…"
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Hyper local marketing is going to be key to this…
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"Since assuming control of the Twitter account NSW Police have used it to broadcast the hotline number for the latest information on flooding in northern NSW and information about the NSW firearms amnesty"
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Topsy listens to the conversations taking place all the time on the living, social web. This is the rapidly growing, exciting world of Twitter, Blogs, Flickr, Digg, Yelp, Identica and many other communities. People use these communities to share reviews, opinions, messages, comments and discussions about things. Topsy indexes those things. Topsy indexes what people are talking about.
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"This amazed me, I didn’t even have to pick up my phone or go online to Comcast and I got my cable fixed within less than 24 hours of it not working! Truly a shining example of a company that has a ton of money and utilizes social media by employing someone to monitor Comcast tweets online all day and night. I didn’t even have to ask and I got my problem solved for me!"