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"With social media continuing to increase in importance for online marketers, the problem arises of measuring both metric and sentiment results. While keeping a close eye on the volume of engagement is fairly important, it comes second to understanding what users are saying about your brand or products…"
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"I caught up with Steve Bowbrick at the BBC a few weeks ago to have a chat about something I’d seen him doing on a site called Common Platform – describing himself as “blogger in residence” at the BBC looking at the theme of openness in that august institution…"