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"Your competition will be using social media as well, so you want to be smart about which you use. If you want something important to measure, you should gauge where you stand compared with the competition in context. You need to see who has the advantage based on positive/negative brand perceptions, organic search-term content/ranking, visibility, and their observable overall social strategy…"
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"I think there's something fundamentally new that's going on here: more technically savvy users (and one would assume this includes journalists) are searching Twitter for information. Presumably this is in a tiny way eroding searches from Google. Mark Cuban, for example, is one who is getting more traffic to his blog from Twitter and Facebook than Google."
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Nice post about the buzz of a busy production office at BBC Radio Five Live (and using a photo I took)
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Journalists are using Twitter to engage with their audience, connect with sources and continue building their personal brands.
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"Egotistic oversharing wasn't always top on the list of corporate job applicant criteria, but increasingly, online brand management is becoming a social endeavor. And emloyees that eat, sleep, and breathe the brand are becoming the indispensable moutpieces of big and small companies alike…"
Egotistic oversharing wasn't always top on the list of corporate job applicant criteria, but increasingly, online brand management is becoming a social endeavor. And emloyees that eat, sleep, and breathe the brand are becoming the indispensable moutpieces of big and small companies alike.