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"The journalist becomes his or her own brand of one," Dvorkin says. "It's about them — their knowledge, their expertise and their credibility. And audiences can gravitate to that and be part of the news life of the contributor."
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From July, about 4,000 hours of archived content, including classics such as 'Queer As Folk' and 'Trigger Happy TV', as well as old episodes of shows like 'Grand Designs', will be added to the 4oD catch up service on Channel4.com.
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Tom Watson, the minister for digital engagement and the first MP to blog has resigned, first breaking the news of his resignation to his followers on Twitter.
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When shown the then brand-new, easy and inexpensive Flip camera, and asked whether he would do the same with video, Diekmann embraced the trend, not just for his journalists but for his readers, partnering with another company to sell Bild-branded cameras that are set to send video straight to the paper for €69. He sold 21,000 in just five weeks, equipping a nation of reader-reporters, as they're called, at a profit.
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