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It is with sad irony that the company which invented "planned obsolescence" — the decision to build cars that would fall apart after a few years so that the customer would then have to buy a new one — has now made itself obsolete. It refused to build automobiles that the public wanted, cars that got great gas mileage, were as safe as they could be, and were exceedingly comfortable to drive.
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There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy – or even a requirement at all?
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"There are over 77,000 documents to get through – and in less than 24 hours users have gone through over 50,000 of those. You wonder how long it took The Telegraph to get that far."