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Keywords – called hashtags – such as 'Iran' and 'Mousavi' were added to its messages so people searching for those subjects would see the firm's adverts.
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Muck Rack has transformed from a cesspool of banality into a truly useful site probably worth a bookmark. Now users can sort journalists’ 140-character dispatches into broadly defined beats.
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Journalism has been crowdsourced before, but it’s the scale of the Guardian’s project — 170,000 documents reviewed in the first 80 hours, thanks to a visitor participation rate of 56 percent — that’s breathtaking.
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Using wine tasting to keep people social at social media events… nice idea
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Basic intro to the idea of using the whole web as your canvas and distribution network
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