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Personally narrated by Anderson, Free considers a brave new world where the old economic certainties are being challenged by a growing flood of free goods – newspapers, DVDs, T-shirts, phones, even holiday flights.
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Associated Digital Northcliffe, owner of the Daily Mail, launches hyper-local play
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"It shows that – once we get beyond the classic journalistic question of “why is this lying bastard lying to me?” – once the data is in the public domain – that this information can be used to model the big questions of our time – turned into interfaces that allow us to explore and model problems."
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Expanding copyright law to bar online access to copyrighted materials without the copyright holder's consent, or to bar linking to or paraphrasing copyrighted materials without the copyright holder's consent, might be necessary to keep free riding on content financed by online newspapers from so impairing the incentive to create costly news-gathering operations that news services like Reuters and the Associated Press would become the only professional, nongovernmental sources of news and opinion.
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"Not only did we get some great enthusiastic reactions on Twitter from the people we got in contact with, but we got great coverage in the blogosphere, with 60 blogs in five languages linking to the microsite, and at least another 24 discussing the stunt with Dunlop branding associated – amongst them blogs such as Gizmodo who had initially reported the leak were more than happy to set the record straight, strengthening the Dunlop brand association. And it wasn’t just about the sentiment – the total reach of the blogs involved was 8m unique users/month and 420k RSS subscribers, far outstripping the reach of the initial misinformed coverage from the leak – and almost all of the coverage was positive to boot."
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"2morro 09 will be the biggest ever festival in the UK for young people interested in changing the world and getting heard. Learn how to use technology and media to run your campaigns better, showcase and share your plans for a better future, and join us for a packed day where you can debate, explore and celebrate new possibilities."