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Set to cost taxpayers £1million, the new 'Civil Pages' site has reportedly been dubbed 'the Facebook of the Civil Service…without the man in the Speedos' by Cabinet Secretary Sir Gus O'Donnell.
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You say they won’t pay for content online? They, if we mean consumers, do indeed pony up their credit cards regularly for online content—yes, even content from magazine brands. As we gear up for our own June 21 Webinar on “Cracking the Code” of paid content, we wanted to call out five models not everyone knows about yet. Each bears watching as publishers contemplate how to make digital media pay.
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From the start of August, every O2 customer will be able to switch on text notifications within Twitter and receive replies and direct messages completely free. You’ll also be able to send updates to Twitter as part of your normal text message bundle or for the cost of a normal text.
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37% watch video on their phone (6x as likely as the typical subscriber)
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In contrast, third party platforms such as YouTube, Joost and other portals, which have no direct vertical affiliation with major rights holders, nor direct access to premium content rights, will struggle to aggregate ad-supported movies and TV shows.
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Shows the growing, and declining, numbers of people doing specific tasks online.