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I reckon that this is a great opportunity to create an application that provides shoppers with more ethical or environmentally sound product recommendations – eg. "you selected CIF Mouse bathroom cleanser, we suggest Ecover instead"
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distribute audio content via itunes, emusic, amazon, etc through this hosting and download service
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We're in the window to change the way TV is delivered to the living-room flatscreen. Boxee could win the prize — and it's a big one. Don't sell to the past. Instead, be the future. It's there for the taking.