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The company claimed that Google was liable as a publisher of defamatory comments. Google responded that it has no responsibility for the words and comments. Mr Justice Eady ruled in a judgment in the high court on Friday that Google was a "facilitator" and not a publisher of the content.
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At their core, branded social networks are a marketing ploy by firms to keep you interested in their products. So, be aware that if you join one you will need to deal with some annoying advertisements. But if you want to join another community of people with similar interests, start with some of these services.