-
When contacted for comment, ESPN Spokesman Paul Melvin offered: “We have been active in the social media space for awhile. As our mission is to serve sports fans, we will continue to be active. We are now merely getting smarter about it by providing guidelines to commentators and reporters.”
-
"Beyond fueling continuous innovation, customer input into the ideation process provides some assurance of sufficient market demand once the new product or service becomes available. Many companies have enjoyed considerable success in this area, engaging their online communities in such a way that they become an additional voice into the product development lifecycle."
-
Some interesting thoughts on how mobile could be a future revenue channel for newspapers