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the 2010 Media Planning Intelligence Study, which is being released today by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents "ideally" plan, and 56.3% "realistically" plan to include social media in their media plans next year.
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In the two months since Ann Arbor became the nation’s newest no-newspaper town, there’s been lots of talk about its status as ground zero for the new ecosystem of Web-native niche outlets. But I wanted to know: In a business that’s always been oiled by routine — midnight press runs, 6 a.m. broadcasts, 11 a.m. news meetings, 6:30 deadlines — how will tomorrow’s hyperlocal news professionals structure their day?
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“Linked Data is about using the web to connect related data that wasn’t previously linked, or using the web to lower the barriers to linking data currently linked using other methods.” (http://linkeddata.org)
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Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards.
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He said he would predict five of the six National Lottery numbers. And then Derren Brown appeared to come up with six of them. So are you amazed? And how do you think he did it?
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There’s no end to the number of packages, large and small, that news publishers could dream up, serving particular niches, and most will have a far higher perceived value than the simple online delivery of their base content.
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Social business design is about redesigning those structures and processes to deliver solutions that people actually want, not what the corporation thinks they should have. It is about connecting and engaging with – indeed exploiting (but in the nicest possible way) – those who matter to the business: customers and employees. Success is possible today with very modest investment in systems and software – most of it nowadays is free or all-but; all that’s needed is the need and enthusiasm of the end-users who willingly put in most of the grunt work.
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The news that Dachis Group is aquiring Headshift is big news in the Enterprise 2.0 / social business area (but maybe not that big outside of it). Here are some voices about it:
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Penny Edwards and Lee Bryant explore how law firms are addressing the concerns in relation to the use of social networking tools, including matters associated with establishing the business case and sustainable user engagement.