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Brandwatch on the audience for social media monitoring
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Does smoking produce business benefits? “There’s no doubt in my mind that it inspires cross-departmental collaboration,” one FT commercial manager (and smoker) told me. “You get to know people who you otherwise wouldn’t, and get a feel for what they do. If you’ve half a spark of creativity about you you’ll doubtless stumble across an idea you hadn’t thought of before. It also allows for the ‘off the record’ conversations between departments that grease the wheels of business. I’d be pretty lost without them.”
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Late Friday afternoon, Washington Post (NYSE: WPO) Senior Editor Milton Coleman sent a memo to the staff with a social media policy—effectively immediately—aimed at staffers’ use of “individual accounts on online social networks, when used for reporting and for personal use.”