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"The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in the immediate future, they have said the long-term future lies with social media on platforms populated by their target consumers."
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"Nozzl Media today unveiled a demonstration of its first product, a widget intended for newspaper websites seeking to display real-time local information derived from Twitter messages, blog posts and automatically extracted public records like restaurant health inspections, building reports and public safety emergency responses. It's like a little robot reporter and the company plans on offering it as a mobile app in the future as well. Nozzl raises questions, though, about what constitutes news and whether or not human reporters are expendable in the news process. "
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Ok, so the EVER with exclamation point at the end gives you some idea of what this is, but as far as video presentations about social media ROI go, this has some pretty good examples. Not the BEST EVER or even best ever, but useful if you can dig out the sources and reuse them
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A massive, $20 million social media budget from Pepsi…