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Gartner believes that social services will be embraced, but perhaps not in the way we thought they would. In boiling down the various social mediums into mechanics such as interpersonal communications or performance analysis, it becomes a bit clearer how these services will be adopted in the enterprise. It also gives a glimpse into areas start-ups can target to solve business problems.
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I love this post by Tara Hunt which discusses the gap between business values (profit, efficiency, etc) and human values. Lovely lovely post. Thanks Tara!