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For BBC news editors, Twitter and RSS readers are to become essential tools, says Horrocks. Aggregating and curating content with attribution should become part of a BBC journalist's assignment; and BBC's journalists have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.
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'It provides journalists with a wider range of opinion, and gives them access to a whole range of voices'
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Nice tool allowing you to slice facebook profile data by geographic location
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A really interesting data analysis and visualisation of facebook usage by Americans – essentially, it shows how different regions are defined and connected to each other
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Health minister Phil Hope said that the department spent £2,720,457.11 between 1 February 2009 and 31 January 2010, running 21,939 active search terms on Google's Adwords service, through which users bid for space on the search engine's sponsored links.
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Nice, real life statistics showing how engagement and activity drop off when community management comes to an end
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"What happens when an investor “friends” his broker or agent and they use Facebook chat or e-mail to discuss account activities? This sort of scenario sends shivers through the spine of those responsible for compliance in the financial services sector.."