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"The scope of this literature review is to map out what is currently understood about the intersections of youth, reputation, and privacy online, focusing on youth attitudes and practices. We summarize both key empirical studies from quantitative and qualitative perspectives and the legal issues involved in regulating privacy and reputation…"
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Fairly basic, but some good insights if you're just starting out with B2B marketing using social media…
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But a new study for the Online Publishers Association suggests ad networks have little bearing on enhancing brand, purchasing intentions or message association.