New Statesman – Coca-Cola witnesses ‘phenomenal’ results with Twitter ads The US soft drinks company said the ads garnered about 86 million views in 24 hours. It also saw an "engagement rate" of six per cent, compared with the 0.02… Continue Reading
The evolving blogosphere: An empire gives way | The Economist When John Kelly of Morningside Analytics, a market-research firm, recently pored over data from websites in Indonesia he discovered a “vast field of dead blogs”. Numbering several thousand, they had… Continue Reading
Curating conversations | Open Platform | guardian.co.uk Twitter is becoming an ever present backchannel at conferences and events. However sometimes it needs curating and moderating, especially if it's to be displayed large as a part of the event. Here we… Continue Reading
Media Nation » Names, faces and anonymous comments The end of anonymous comments on news sites? Well, no, but an interesting discussion of it… and a good suggestion: "One alternative, which I’ve mentioned before, is to use Facebook as a… Continue Reading
Last Thursday and Friday I was in Karlstad, Sweden for the World Summit on Media for Children and Youth, where I gave a presentation on how social media is changing the way we – and in particular young people –… Continue Reading
Social nets help teens navigate the real world « Iconowatch (tags: socialmedia teens research academicresearch statistics) Assisted Serendipity – Your Foursquare powered wingman Assisted Serendipity is a free service that notifies you a soon as the male/female ratio turns in… Continue Reading
Case study: Dell's evolution on Twitter | Econsultancy (tags: twitter marketing advertising dell socialmedia business socialbusinessdesign)
Edelman Change and Employee Engagement: The organizational communications consulting practice of Edelman (tags: edelman enterprise enterprise2.0 engagement intranet) Q&A: The Impact of Social Media in the Enterprise Brian Solis has a look at social media in the Enterprise (tags: enterprise… Continue Reading
Design for networks / we are social nice slide deck on designing to create networks (tags: marketing advertising socialmedia presentation design socialnetworking) Iran's 'Twitter revolution' was exaggerated, says editor | World news | The Guardian (tags: iran twitter activism politics… Continue Reading
Understanding Unique Visitors::immeria::web analytics blog::Stephane Hamel Fantastic explanation of what unique visitors, a key net metric, really means (link thanks @CathyMa) (tags: howto uniqueusers data metrics measurement statistics webanalytics)