links for 2010-06-28 28th June 2010Robin Hamman New Statesman – Coca-Cola witnesses ‘phenomenal’ results with Twitter ads The US soft drinks company said the ads garnered about 86 million views in 24 hours. It also saw an "engagement rate" of six per cent, compared with the 0.02 per cent of people who click on a regular online advertisement. (tags: coke advertising marketing viral twitter publicrelations)