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A bit like they work for you, only a mobile version for US users….
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"Social media has fundamentally changed how brands interact with customers. But the mistake many companies are making is to ‘do’ social media without really understanding why. Setting up a Facebook page and a Twitter stream just to tick a box, without really understanding why, isn’t going to work for you. If you don’t understand why you’re doing it, you can bet your customers won’t, either…"
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Still morning in the City – St. Pauls & the Stock Exchange http://yfrog.com/ms1v5rj