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RT @bencotton: Are you looking for a #PR #SocialMedia #job? Edelman Digital are hiring http://t.co/50OBZXc
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RT @newmediacorp: McKinsey: Beyond paid media: Marketing's new vocabulary http://bit.ly/dt9YQN
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"In a recent study Beyond paid media: Marketing’s New Vocabulary, McKinsey has added Sold and Hijacked to the traditional Paid, Owned, Earned media strategic framework. In the article in McKinsey Quarterly they argue that whilst paid, owned and earned media provide a valid way of understanding the current landscape, particularly in the context of the rise of social media, this methodology still misses some of the key opportunities for brands and businesses.
It is no longer a case of “you get what you pay for”, instead the complex landscape requires a sophisticated approach to all of the assets at a strategic marketer’s disposal."
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After quite a lot of time spent trying to figure out how to get a keynote onto iPad, solution turns out to be simple: http://bit.ly/bYDF0l