I’ve long been of the view that user experience methodology is useful well beyond the design phase of a web based proposition, product or service – it can and should be part of the strategy development process which proceeds it.… Continue Reading
McKinsey Quarterly has published an excellent article on the coming era of ‘on-demand’ marketing, with their thinking perfectly aligned with the strategic work I’ve been doing with a number of forward thinking clients B2C and B2C clients over the past… Continue Reading
In about a month’s time, I’ll be re-joining the Dachis Group London as General Manager. Three years ago, in a goodbye that anyone who was there will confirm was a tearful one, I departed the Dachis Group to join Edelman… Continue Reading
The PR industry spends a lot of time talking about targeting key influencers through social media. Influencers are the people who, because they have credibility and visibility within a particular target audience, can help get a brand’s messaging noticed and… Continue Reading
The social media management industry has reached an important inflection point. One where it must demonstrate, with real data, its ROI to the boardroom. Back in 1999, in a document written by myself and Lizzie Jackson to justify investment in… Continue Reading
Just about anyone who has looked at the website analytics for a corporate website will be aware that the percentage of visitors using the homepage as their landing point is on the decline. This is likely to be due to… Continue Reading
Over the years, I’ve worked with a wide variety of brands, both B2C and B2B. Due to my personal and professional interests, I prefer the latter and have turned it into somewhat of a speciality. I’m often asked to, because… Continue Reading