A recent McKinsey study (link hat tip to Dion Hincliffe) highlights the importance, for brands, of focusing holistically on all the touch-points of the customer journey rather than on isolated interactions (which they call “moments”): “Customers are increasingly using multiple… Continue Reading
I just came across an interesting post by Jeremiah Owyang, in which he charts the evolution of social business and makes the prediction that it’s future will be centred around the collaborative economy: “…the next phase of Social Business goes… Continue Reading
I recently purchased, after some consideration, a new flat screen television with built-in wifi. One of the big selling points of TV manufacturers these days is integration with download services (for me, it had to come with iPlayer integration to… Continue Reading
It’s long been known that social media impacts a brand’s overall visibility, both through it’s reach into social media audiences as well as by generating new inbound links, wrapped in useful context, that search engines index and apply within their… Continue Reading