The social media retainer, a dependable gravy train of revenue for PR and social marketing agencies, is on its last legs – and the agencies have no one to fault but themselves. The problem is the way these retainers have… Continue Reading
Cybersoc is 17. In late September 1996, I decided to publish my MA Sociology Thesis, an ethnography about online communities, online. I ordered a copy of Adobe Pagemill, the first WYSIWYG html editor, and bashed together a website which, aside… Continue Reading
Social media week has descended upon London with what must be well over 100 events. Earlier today I attended an enjoyable and insightful presentation from Facebook’s Ed Couchman, who shared some useful stats on how brands can build engagement by… Continue Reading