LinkedIn has emerged as the major traffic driver from social media to corporate websites in a recent study published by Investis IQ, as reported by Social Media Today. LinkedIn, according to the study, is responsible for 64% of click throughs… Continue Reading
In many of my posts over the past year or so, I’ve found myself questioning the value of digital and social media but make no mistake, these posts are not attacks, rather pleas to the industry to do a bit… Continue Reading
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I couldn’t agree with him more, but you have to… Continue Reading