Back in the mid-to-late 1990’s, I was one of what seemed like a small handful of social scientists investigating the structures of conversation and community in online spaces. Fast-forward nearly twenty years and I’m fairly certain social media is now… Continue Reading
Would your brand be sad if suddenly, without warning, a meteor came crashing down out of the sky, wiping out all of it’s fans and followers? It’s an interesting way, I think, to begin challenging the assumption that having fans… Continue Reading
A few weeks ago, I left big agency life to do my own thing. It’s taken a smidgen over 40 years, but I think I’ve finally figured out what I want to do when I grow up: I want to… Continue Reading
[Note: A slightly reworked version of this post now appears on LinkedIn] A new research report by a Forrester analyst, suggesting that brands are wasting their money on Facebook and Twitter, has generated lots of interest this week. The report… Continue Reading
Below are some top tips on how to have a successful relationship with your agency… 1. Involve stakeholders early on I’ve been involved in situations where clients share too little too late with their own internal stakeholders. The reality is,… Continue Reading
Most Communications professionals spend their time focusing on tactical executions – crafting outputs and pushing them out hoping that that they’ll create outcomes in the form of events or, if they’re lucky, events that generate patterns. I’ve long argued that… Continue Reading
Clearly, as someone who has earned a living off helping brands devise and implement social media strategies for around 15 years, I’m off message with this post. Or am I? Social platforms come and go. I remember setting up my… Continue Reading
I’m always on the hunt for fresh, well presented, statistics on the use of the internet, mobile and social in different countries and regions. There are loads of sources, some presenting conflicting views. Regardless, it’s handy to have a single… Continue Reading
I’m going to be presenting at the European Communication Summit, Europe’s top event for in-house Communications leads. The event takes place in Brussels on the 10th and 11th of July and has a start-studded line up of presenters including AOL’s… Continue Reading
I’m speaking at the Global PR Trends Summit in Doha, Qatar on the 1st and 2nd of June before heading over to our Dubai office for a few days. If you’re in planning to attend or are in town whilst… Continue Reading