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Robin Hamman's Musings on Digital and Social Media, Journalism, PR and Drones
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  • Blog
  • About Me
  • Client Work
    • Establishing a Social Brand (Mobile)
    • Multi-Market Social Media Strategy for Adobe
    • Content Strategy & Website (Government)
    • Multi-Language Corporate Website and Content for Leading Korean Conglomerate
    • E-Commerce Website (Small Business)
    • Corporate Social Strategy (Chemicals)
    • Social Media Crisis Training (Manufacturing)
    • Social Media Strategy (B2B Manufacturing)
  • Academic Work
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headshift

creating customer communities – new piece of strategic consultancy

16th December 2009Robin Hamman

If you're wondering why I've gone a bit quiet here and on twitter recently, it's because I've been involved, for the past month or so, in a comprehensive piece of strategic consultancy for a Headshift client. In a new post,… Continue Reading →

headshift, online community, social software

presentation: beyond social media monitoring

11th December 2009Robin Hamman

My presentation, which discusses the technique of going beyond social media monitoring by acknowledging, engaging and involving customers and audiences, from Online Information ’09: Beyond Social Media Monitoring View more presentations from Robin Hamman.

conferences/events, headshift, journalism, social software headshift, social business design, social media

curating, not moderating, the flow of content and participation

9th November 2009Robin Hamman

[I originally posted this on the Headshift Blog last week where it got a lot of attention and some useful comments. It was also re-blogged on Social Media Today where it has now been read nearly 2500 times.] User generated… Continue Reading →

blogging techniques, citizen journalism, headshift, journalism, newspapers, social software

user centred news

9th November 2009Robin Hamman

[I originally posted this on the Headshift blog last Thursday] Hot on the heels of my post yesterday about finding, aggregating and curating content from third party sources, including blogs and social media services, comes word of the Twitter Times… Continue Reading →

blogging techniques, citizen journalism, headshift, journalism, newspapers, social software

using behavioural data to create compelling content

9th November 2009Robin Hamman

[Originally posted to the Headshift blog last Friday] Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social… Continue Reading →

BBC, blogging techniques, headshift, journalism, newspapers, politics, social software

guide to using social media (in 6500 words)

21st October 2009Robin Hamman 1 Comment

Late last year, and early this year, I embarked on a social media training roadshow (for Headshift) that took me to the far corners of England, Scotland and Wales. My purpose was to show each of the finalist communities taking… Continue Reading →

activism, blogging, blogging techniques, citizen journalism, headshift, journalism, mobile, social software

london the social media capital of the world? my thoughts in the telegraph

30th September 2009Robin Hamman 1 Comment

London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence: 10% of traffic to Digg, the link recommendation service, comes from London London is the largest geographical network on Facebook… Continue Reading →

headshift, journalism, newspapers, social software

measuring the roi of social media… or not

24th September 2009Robin Hamman 12 Comments

This week I've had the pleasure of lecturing on the Master in Digital Marketing course at the IE Business School, which offers the #3 ranked MBA course in the World according to Forbes. It's a daunting task – these people… Continue Reading →

academic studies, blogging, headshift, online community, social software

don’t mess with texas

2nd September 2009Robin Hamman 1 Comment

We publicly announced today that Headshift Ltd, my employer, has been acquired by the Dachis Group, which is funded by Austin Ventures in Texas. Jeff Dachis, who founded Razorfish, one of the first big web agencies, heads up the new… Continue Reading →

headshift

create your own job

1st September 2009Robin Hamman

I rarely find myself nodding in agreement with advice dished out by newspaper agony aunts, but Jeremy Bullmore, the Guardian's Dear Jeremy, had me doing exactly that on Saturday with a piece of advice that I think is spot on… Continue Reading →

blogging, blogging techniques, headshift, journalism, newspapers

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Robin Hamman

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About Cybersoc

I’ve been blogging here since 1995.

For two decades, I’ve been devising and implementing strategic digital and social media programmes for some of the World’s largest brands.

I teach Public Relations at Boston University, London and regularly undertake strategy engagements on a contract basis. I’m also studying for an MA in Documentary Photography at University of the Arts London (UAL) part-time.

Previous roles include Partner at Penta Group (formerly Hume Brophy); Senior Consultant at Battenhall; EMEA Director of Creative Strategy, Digital and Social Media at FleishmanHillard; European Managing Director at The Dachis Group; Director of Digital at Edelman; and Editor of the BBC Blogs.

I’ve also been a Visiting Fellow of Journalism at City University (London) and of Stanford’s Cyberlaw Program.

I hold an MA in Sociology, MPhil in Communication Studies and Pg Dip in Law.

 

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