prweek videocast on the importance of social media guidelines for staff
A few weeks ago I appeared, along with Dan Sands from Bite Communications, in a PR Week Videocast about the importance of Social Media Guidelines for staff:
online community
my presentation from world summit on media for children and youth
Last Thursday and Friday I was in Karlstad, Sweden for the World Summit on Media for Children and Youth, where I gave a presentation on how social media is changing the way we – and in particular young people –… Continue Reading
Slides: Social Business Design in Action from #sbs2010 Sydney
I'm in Sydney for the Social Business Summit organised by Headshift Australasia. Following an insightful introduction to Social Business by Jeff Dachis, I brought things back to earth with a set of case studies demonstrating some of the opportunities we… Continue Reading
australia social business and online engagement events: more details
As I mentioned in a previous post, I'm heading to Australia in March to participate in a number of events organised by my colleagues at Headshift Australasia. It would be great to meet some of you there so if you… Continue Reading
social media monitoring and community building
Bloggers need to know where their blog sits within the “conversation”, which is why monitoring other blogs, social networking services, and regularly checking inbound stats is so important. At Headshift, I’ve been involved in a number of projects involving social… Continue Reading
Presentation: content and community (from a magazine publisher)
Just came across this interesting presentation, from October last year, by Neil Perkin, "Director of Marketing & Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites": Content And Community View… Continue Reading
creating customer communities – new piece of strategic consultancy
If you're wondering why I've gone a bit quiet here and on twitter recently, it's because I've been involved, for the past month or so, in a comprehensive piece of strategic consultancy for a Headshift client. In a new post,… Continue Reading
measuring the roi of social media… or not
This week I've had the pleasure of lecturing on the Master in Digital Marketing course at the IE Business School, which offers the #3 ranked MBA course in the World according to Forbes. It's a daunting task – these people… Continue Reading
excellent presentation provides intro and insight re: social media
Marta Kagan has published a “one year on” update to her hugely popular slide presentation, What the F**K is Social Media. It’s as good an explanation as you’re likely to find anywhere: What the F**K is Social Media: One Year… Continue Reading
presentation slides: having difficult conversations
Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line. Products and services are viewed as a source of profit at the… Continue Reading