Clearly, as someone who has earned a living off helping brands devise and implement social media strategies for around 15 years, I’m off message with this post. Or am I? Social platforms come and go. I remember setting up my… Continue Reading
I’m going to be presenting at the European Communication Summit, Europe’s top event for in-house Communications leads. The event takes place in Brussels on the 10th and 11th of July and has a start-studded line up of presenters including AOL’s… Continue Reading
It’s been a while since I’ve had the opportunity to roll my sleeves up and get involved directly in building a website. That all changed, over the weekend, when my wife convinced me to build a website for Just Sheep,… Continue Reading
LinkedIn has emerged as the major traffic driver from social media to corporate websites in a recent study published by Investis IQ, as reported by Social Media Today. LinkedIn, according to the study, is responsible for 64% of click throughs… Continue Reading
In many of my posts over the past year or so, I’ve found myself questioning the value of digital and social media but make no mistake, these posts are not attacks, rather pleas to the industry to do a bit… Continue Reading
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I couldn’t agree with him more, but you have to… Continue Reading
The social media retainer, a dependable gravy train of revenue for PR and social marketing agencies, is on its last legs – and the agencies have no one to fault but themselves. The problem is the way these retainers have… Continue Reading
Cybersoc is 17. In late September 1996, I decided to publish my MA Sociology Thesis, an ethnography about online communities, online. I ordered a copy of Adobe Pagemill, the first WYSIWYG html editor, and bashed together a website which, aside… Continue Reading
I’m constantly banging on about the need for the social media industry to “grow up” by becoming more strategic. At the weekend, I came across a post by Brian Solis that makes same the same point. He writes: “Having a… Continue Reading
A recent McKinsey study (link hat tip to Dion Hincliffe) highlights the importance, for brands, of focusing holistically on all the touch-points of the customer journey rather than on isolated interactions (which they call “moments”): “Customers are increasingly using multiple… Continue Reading