We decided to logical way to address this challenge was to divide the work into a dozen streams, each related to a specific business function, from R&D to Recruitment to Corporate Communications and Investor Relations.
We then created ten case studies, most of which were competitors but, also, a handful of best practice examples from businesses outside the aerospace industry. Those case studies contained a one-to-two page analysis for each work stream.
We then paired consultants, based on direct experience of a particular business function, with a key stakeholder drawn from within it. Together, the consultant and stakeholder developed an analysis, conclusions and, where there was a specific opportunity to create a business advantage, a business case for central investment.