On Thursday and Friday of this week I’ll be representing FleishmanHillard at the Global PR Trends Conference in Istanbul. I’ve based my presentation, or at least the 80% of it that will be done before I arrive at the hotel… Continue Reading
The Public Relations industry has long argued for a place at the top table. We’ve been held back in this ambition by the perception that we become useful only at the tail end of the corporate value chain and by… Continue Reading
If you’re a recent graduate or planning to graduate in 2014, you can now apply for a place on FleishmanHillard’s (UK) Graduate Programme. During the one year programme, successful applicants will have the opportunity to rotate through three of our… Continue Reading
Those of you who follow me elsewhere online will have noticed that I recently started a new role as EMEA Social Business Lead at FleishmanHillard. I’ll be working with clients being serviced by any of the 45 FleishmanHillard offices in… Continue Reading
It’s been a while since I’ve had the opportunity to roll my sleeves up and get involved directly in building a website. That all changed, over the weekend, when my wife convinced me to build a website for Just Sheep,… Continue Reading
LinkedIn has emerged as the major traffic driver from social media to corporate websites in a recent study published by Investis IQ, as reported by Social Media Today. LinkedIn, according to the study, is responsible for 64% of click throughs… Continue Reading
In many of my posts over the past year or so, I’ve found myself questioning the value of digital and social media but make no mistake, these posts are not attacks, rather pleas to the industry to do a bit… Continue Reading
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I couldn’t agree with him more, but you have to… Continue Reading
The social media retainer, a dependable gravy train of revenue for PR and social marketing agencies, is on its last legs – and the agencies have no one to fault but themselves. The problem is the way these retainers have… Continue Reading
Cybersoc is 17. In late September 1996, I decided to publish my MA Sociology Thesis, an ethnography about online communities, online. I ordered a copy of Adobe Pagemill, the first WYSIWYG html editor, and bashed together a website which, aside… Continue Reading