Coke Pours In-House Social Media Experiments Down the Drain | Ben Paynter | Fast Company Yesterday, the company announced that it will abandon building ever-more networking platforms in favor of approaching customers at the places they already hang out, like… Continue Reading
I’m in Brussels today, running a client workshop. One of the activities we’ve planned is for participants to find and follow me across the web. There’s no more to this post, move along please…
The new social technographics ladder / we are social (tags: forrester strategy business visualisation socialmedia statistics usage socialnetworking) Are you a journa-preneur? | The Accidental Journalist (tags: journalism business journalisttraining entrepreneur)
Free Hand-Drawn Social Media Icons – NOOP.NL (tags: icons presentation socialnetworking socialmedia design)
Coca-Cola Launches New Social Media Policy | Digital Buzz Blog "This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The… Continue Reading
I'm frequently asked, by our clients as well as the MA Journalism students I occasionally teach as part of my role as a Visiting Journalism Fellow at City University, for tips on how to get started blogging. As someone who… Continue Reading
Today I'll be giving a short presentation as part of my participation in a panel on social media at News:Rewired, an event organised by Journalism.co.uk and being held at City University, where I'm a Visiting Journalism Fellow. That is, if… Continue Reading
Coke drops campaign sites in favour of social media | News | New Media Age "The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue… Continue Reading
The 10 Stages of Social Media Business Integration "Here are the ten most common stages that businesses experience as they travel the road to full social media integration." (tags: business strategy marketing socialnetworking monitoring socialbusinessdesign socialmedia) Tony Hirst, data blogger… Continue Reading
Teaching entrepreneurial journalism « BuzzMachine "We share similar but not identical goals. We all agree that it’s important for journalism students — and journalists — today to understand the economics of news. Some of us add that it was irresponsible… Continue Reading