Social media week has descended upon London with what must be well over 100 events. Earlier today I attended an enjoyable and insightful presentation from Facebook’s Ed Couchman, who shared some useful stats on how brands can build engagement by… Continue Reading
I’m constantly banging on about the need for the social media industry to “grow up” by becoming more strategic. At the weekend, I came across a post by Brian Solis that makes same the same point. He writes: “Having a… Continue Reading
A recent McKinsey study (link hat tip to Dion Hincliffe) highlights the importance, for brands, of focusing holistically on all the touch-points of the customer journey rather than on isolated interactions (which they call “moments”): “Customers are increasingly using multiple… Continue Reading
I just came across an interesting post by Jeremiah Owyang, in which he charts the evolution of social business and makes the prediction that it’s future will be centred around the collaborative economy: “…the next phase of Social Business goes… Continue Reading
I recently purchased, after some consideration, a new flat screen television with built-in wifi. One of the big selling points of TV manufacturers these days is integration with download services (for me, it had to come with iPlayer integration to… Continue Reading
It’s long been known that social media impacts a brand’s overall visibility, both through it’s reach into social media audiences as well as by generating new inbound links, wrapped in useful context, that search engines index and apply within their… Continue Reading
I’ve long been of the view that user experience methodology is useful well beyond the design phase of a web based proposition, product or service – it can and should be part of the strategy development process which proceeds it.… Continue Reading
McKinsey Quarterly has published an excellent article on the coming era of ‘on-demand’ marketing, with their thinking perfectly aligned with the strategic work I’ve been doing with a number of forward thinking clients B2C and B2C clients over the past… Continue Reading
In about a month’s time, I’ll be re-joining the Dachis Group London as General Manager. Three years ago, in a goodbye that anyone who was there will confirm was a tearful one, I departed the Dachis Group to join Edelman… Continue Reading
The PR industry spends a lot of time talking about targeting key influencers through social media. Influencers are the people who, because they have credibility and visibility within a particular target audience, can help get a brand’s messaging noticed and… Continue Reading