It may be (exactly) 100 days away but I’m already getting excited about speaking at Marketing Kingdom, Malta in March 2020. The event is being run by the great people at P World, whose masterful attention to every detail makes their… Continue Reading
LinkedIn has emerged as the major traffic driver from social media to corporate websites in a recent study published by Investis IQ, as reported by Social Media Today. LinkedIn, according to the study, is responsible for 64% of click throughs… Continue Reading
The PR industry spends a lot of time talking about targeting key influencers through social media. Influencers are the people who, because they have credibility and visibility within a particular target audience, can help get a brand’s messaging noticed and… Continue Reading
Over the years, I’ve worked with a wide variety of brands, both B2C and B2B. Due to my personal and professional interests, I prefer the latter and have turned it into somewhat of a speciality. I’m often asked to, because… Continue Reading