I’m constantly banging on about the need for the social media industry to “grow up” by becoming more strategic. At the weekend, I came across a post by Brian Solis that makes same the same point. He writes: “Having a… Continue Reading
It’s long been known that social media impacts a brand’s overall visibility, both through it’s reach into social media audiences as well as by generating new inbound links, wrapped in useful context, that search engines index and apply within their… Continue Reading
McKinsey Quarterly has published the results of their survey on the Evolution of the Networked Enterprise. Buried in the results are some interesting benefits, reported by participants:
A couple weeks ago, I spoke at two conferences – DMX Dublin and Marketing Kingdom Zagreb. Because the two were back to back – with a handful of missed flight connections in between – I used essentially the same set… Continue Reading
Over the past week, I’ve participated in three marketing and social media conferences, as a speaker at two and moderating a panel at the other one. Digital and social media has, of course, evolved significantly since I first started out… Continue Reading