On Thursday and Friday of this week I’ll be representing FleishmanHillard at the Global PR Trends Conference in Istanbul. I’ve based my presentation, or at least the 80% of it that will be done before I arrive at the hotel… Continue Reading
The Public Relations industry has long argued for a place at the top table. We’ve been held back in this ambition by the perception that we become useful only at the tail end of the corporate value chain and by… Continue Reading
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I couldn’t agree with him more, but you have to… Continue Reading
I just came across an interesting post by Jeremiah Owyang, in which he charts the evolution of social business and makes the prediction that it’s future will be centred around the collaborative economy: “…the next phase of Social Business goes… Continue Reading
The social media management industry has reached an important inflection point. One where it must demonstrate, with real data, its ROI to the boardroom. Back in 1999, in a document written by myself and Lizzie Jackson to justify investment in… Continue Reading
McKinsey Quarterly has published the results of their survey on the Evolution of the Networked Enterprise. Buried in the results are some interesting benefits, reported by participants:
I've been spending quite a bit of time recently thinking about and discussing social business. The result of this has been the following model (click to enlarge), which demonstrates what I've come to understand as the three interlocking spheres of… Continue Reading