It’s funny how old methodologies can suddenly return to relevance within my strategic tool-kit. Back in 2008, I used a tool called Yahoo Pipes to find and aggregate eye-witness accounts of breaking news stories for the BBC. The system created… Continue Reading
It may be (exactly) 100 days away but I’m already getting excited about speaking at Marketing Kingdom, Malta in March 2020. The event is being run by the great people at P World, whose masterful attention to every detail makes their… Continue Reading
Most Communications professionals spend their time focusing on tactical executions – crafting outputs and pushing them out hoping that that they’ll create outcomes in the form of events or, if they’re lucky, events that generate patterns. I’ve long argued that… Continue Reading
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I couldn’t agree with him more, but you have to… Continue Reading
The social media retainer, a dependable gravy train of revenue for PR and social marketing agencies, is on its last legs – and the agencies have no one to fault but themselves. The problem is the way these retainers have… Continue Reading
I’m constantly banging on about the need for the social media industry to “grow up” by becoming more strategic. At the weekend, I came across a post by Brian Solis that makes same the same point. He writes: “Having a… Continue Reading
I just came across an interesting post by Jeremiah Owyang, in which he charts the evolution of social business and makes the prediction that it’s future will be centred around the collaborative economy: “…the next phase of Social Business goes… Continue Reading
McKinsey Quarterly has published an excellent article on the coming era of ‘on-demand’ marketing, with their thinking perfectly aligned with the strategic work I’ve been doing with a number of forward thinking clients B2C and B2C clients over the past… Continue Reading
The social media management industry has reached an important inflection point. One where it must demonstrate, with real data, its ROI to the boardroom. Back in 1999, in a document written by myself and Lizzie Jackson to justify investment in… Continue Reading
Over the years, I’ve worked with a wide variety of brands, both B2C and B2B. Due to my personal and professional interests, I prefer the latter and have turned it into somewhat of a speciality. I’m often asked to, because… Continue Reading