A helpful email I just received from Martin Stabe at the Press Gazette points out that the "new" research I blogged about in the previous post was actually itself more than 36 hours old. Martin, by the way, blogged along the same lines as I did but manages to do so a bit more eloquently, and with links to the original research .pdf and a watered down (eg. remotely understandable) version.
Martin has also recently written an article about Telegraph.co.uk’s move to include an "add to digg" button it’s pages and provides some good soundbites for those of us trying to get mainstream media to acknowledge and link to external content:
Data from internet competitive intelligence firm Hitwise shows that nearly a quarter of Digg users move on to news or media websites.
Hitwise director of research, Heather Hopkins, said: "I think that Digg is less of a threat to mainstream media than some other news aggregators because it doesn’t report the story on its site, it just links out to the site, so it can be a fantastic source of visits. It’s a great way to bring people to the site."
… Only a handful of American news sites have so far taken similar steps to encourage readers to submit stories to collaborative news aggregators. "I think that will change as people realise that the more you feed the network, the more the you end up getting people back," said Richmond.
Digg chief executive Jay Adelson told Press Gazette: "People are discovering authors and journalists that they otherwise would not have read on a regular basis, and going back to them."
(Full Text –>)