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Build it, buy in a white label solution or simply link out and participate elsewhere – a good debate on the pros and cons of each approach (link thanks TomVS)
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A recent study suggests that despite a heavy emphasis on UGC, the volume of response from users is typically very low and UGC is also a big drain on resources because of moderation and legal issues.
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FT Media and Technology Executive Membership Forum aims to enable senior executives to “maintain contact with peers and luminaries operating within the digital, new media, mobile and telecoms sectors”.
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The Guardian’s guide to UK university rankings…
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For academics the UGC article is based on a paper recently published in NM&S – the URL is:
http://nms.sagepub.com/cgi/content/abstract/10/1/139
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